An open MVP system, built in Riyadh

Stop building the wrong MVP.

Most founders waste 6 months and SAR 180k on a first product nobody wanted.

We help you decide what to build, prove it works, and ship it in weeks, or do it for you with a money-back guarantee.

Diagnose my MVP, freeHave us build it
3-min diagnostic, no signupSaudi-market playbooksMoney-back guarantee on builds
01 · Pain

Three ways founders lose. We fix all three.

Whether you're starting from zero, holding a half-broken MVP, or about to sign a six-figure agency contract, there's a specific kind of pain and a specific fix.

Pre-build

If you're building

You don't know which MVP to build first.

“I have an idea. My cofounder wants to start coding. I don't know if we should.”

  • You're picking a tech stack before picking a customer.
  • You confuse “demo” with “validation.”
  • Your roadmap is 14 features. None are tested.
Mid-build

If you've built something

You're not sure if your MVP is working.

“We launched 3 months ago. Numbers are flat. We don't know whether to push, pivot, or kill it.”

  • Vanity metrics look fine. Real metrics aren't tracked.
  • You can't articulate the riskiest assumption left.
  • Your team is shipping, but at what?
Outsource

If you're hiring an agency

You can't tell a good build partner from a bad one.

“Three quotes. Three completely different scopes. Two of them want a 50% deposit.”

  • “6 months, full app” estimates with no validation step.
  • No fixed scope, no fixed price, no guarantee.
  • You'll own code you can't read or maintain.
02 · The math

The cost of building the wrong MVP, in numbers.

Not theory. These are the median outcomes we see across the Saudi founders we've reviewed.

6 moTime before first user-test
5 moMonths of cash burned pre-launch
180k SARAverage first-version build cost
18%% of features used after launch
65%Founders who pivot or shut down
24%Same metric, founders using a system
SAR 12,300

burned per week on a typical Saudi MVP that doesn't have a validation step in week one. Salaries, infrastructure, ad spend, and the opportunity cost of the founder's time.

03 · Tool

Diagnose your MVP in 90 seconds.

A real, free diagnostic. Tick what's true. We'll show you the riskiest gap and what to do about it this week.

Be honest

Which of these are true for your MVP today?

Each unchecked item is a known cause of MVP failure. The score gets more useful the more honest you are.

Your MVP score

0/8

Likely heading off-track

Book a free diagnostic
04 · How we work

A four-week system. No surprises. No deposits before scope.

Most founders don't get burned by bad code. They get burned by a fuzzy process. Ours is fixed-fee and fixed-scope, with deliverables you keep even if you walk away.

Week 0 · 2 days · free

01 Diagnose

One 60-min call. We pick the right MVP type, identify the riskiest assumption, and write a one-page brief, yours to keep.

Brief + recommendation
Week 1 · fixed fee

02 Validate

7-day playbook: customer calls, smoke-test page, 500 SAR ad funnel. We run it with you. Decide go, pivot or kill on Friday.

Validation report
Weeks 2–4 · fixed-scope

03 Build

We ship the right-sized MVP. Daily Loom updates, weekly demos, codebase yours from day one. No black boxes.

Live, deployed product
Week 5 onwards

04 Hand-off & learn

Documentation, a post-launch metrics dashboard, and a 30-day support window while your team takes over.

Docs + dashboard
05 · Playbook

The 7-Day Validation Playbook.

The same playbook we run with founders, written down day by day.

  1. Day 1Frame the riskiest assumption
  2. Day 210 customer calls (script + 12 questions)
  3. Day 3Smoke-test page
  4. Day 4SAR 500 ad funnel (Meta + TikTok)
  5. Day 5Manual sale (concierge MVP)
  6. Day 6Score the evidence (decision matrix)
  7. Day 7Go, pivot or kill: debrief template
06 · Why us

How we're different from agencies, freelancers, and bootcamps.

We're not the cheapest. We're the option that doesn't let you build the wrong thing.

CriterionAgenciesFreelancersBootcampsMVP Studio
Validates demand before buildingRareNeverTheory onlyAlways · Week 1
Fixed-scope, fixed-priceNoSometimesN/AYes
No-rebuild guaranteeNoNoN/A90 days, in writing
You own the code & infra day oneOften lockedYesN/AYes
07 · Outsource

Want us to build it for you?

Three packages. Fixed-scope, fixed-price. Each starts with a free diagnostic, so you can walk away if we're not the fit, keeping the brief.

Validate

The 7-Day Playbook

Pre-build. We design and run a validation sprint with you: interviews, smoke test, ad funnel. End the week with a real go, pivot or kill decision.

SAR 4,500Fixed · 1 week
  • 10 customer interviews (we script & coach)
  • One landing page, 500 SAR ad funnel
  • Decision worksheet & founder debrief
  • Refundable in 14 days
For · Pre-productOutput · Decision
Book a free diagnostic
Build · Most picked

The Right-Sized MVP

Validate and build, end to end. We pick the right MVP archetype, ship it in 4 weeks, and hand you a live, monetizing product on your stack.

From SAR 25,000Fixed · 4 weeks
  • Validation week included
  • Right-sized build (no-code, low-code or full code)
  • Daily Loom updates, weekly demos
  • 90-day no-rebuild guarantee
  • 30-day post-launch support
For · Founders with a tested ideaOutput · Live MVP
Book a free diagnostic
Review

The MVP Audit

For founders with something already shipped. A live 60-minute review against 8 known failure modes. You leave with a graded one-pager and 3 fixes.

Free60 minutes · live
  • 8-point review (product, market, code, money)
  • Letter grade + ranked fixes
  • Stay-or-pivot recommendation
  • Tool stack audit
For · Already-shippedOutput · 1-page verdict
Book a free diagnostic
08 · FAQ

The hard questions, answered.

What stops you from being just another agency?

Three things in writing: a free diagnostic with a deliverable you keep, a fixed-scope and fixed-price contract, and a 90-day no-rebuild guarantee. Most agencies refuse all three. We start with all three.

How do I know my idea is in your wheelhouse?

The diagnostic call tells you in 60 minutes. We've shipped marketplaces, B2B SaaS, WhatsApp-native MVPs, marketplace concierges, and government pilots. If we're not the right fit, we tell you, and recommend who is.

Can you really validate in a week?

For most ideas, yes. We use a 7-day playbook: 10 customer calls, a smoke-test page, a 500 SAR ad funnel, manual sales, then the decision. It's not theory, it's the only week we charge a fixed fee for.

Why a no-rebuild guarantee, what's the catch?

No catch. The guarantee covers scope errors on our side: if we missed a constraint we should have caught at discovery, we redo it free for 90 days. It's why we charge for discovery and don't skip it. Pivots driven by new market information aren't covered, those are healthy.

What if I just want the education, not the build?

Use everything for free: the diagnostic, the validation playbook, the tool stack guide, the failure-mode rubric. The paid tier is for founders who want us in the room.

Who owns the IP and the codebase?

You. Day one. The repo lives in your GitHub org, infrastructure on your own accounts. We never hold credentials. If you stop working with us in week 2, you keep everything.

Build the right MVP.
Or don't build at all.

The diagnostic takes 60 minutes. The brief is yours to keep, even if you walk away. The riskiest move you can make right now is staying still.

Book a free diagnostic